Musicians work very hard to find audiences online who will listen to their music. It can be quite an overwhelming process when you choose to promote your music on Facebook. But with the right methods one can be successful in reaching their fans and build a loyal following.
Facebook has over 2 billion monthly active users, which gives musicians a great opportunity to reach a diverse group of people with interests in music that they make.
This guide will cover the basics of Facebook music promotion in order to help musicians get their music out there and be heard by as many people as possible.
1. Create Videos To Promote Your Music
Videos seem to be the growing trend when it comes to social media content. Video content receives the highest engagement when compared to text or photos.
According to TechCrunch, around 100 million hours of video are watched every day on Facebook. Videos are popular because they are addictive and highly engaging. When you promote your music on Facebook it becomes a no-brainer to take advantage of a surefire way to build a fanbase.
Some videos you can create might include recording studio sessions, interviews and even announcing any new music or upcoming events. Musicians even go the extra mile and record parts of their performances while on tour.
Although video is easy to watch, it may not be easy to make. But every video you create for your fans doesn’t have to be a masterpiece. Using your smartphone to record can be a good way to connect with your fans as it looks real and natural.
If you want your videos to easily stand out you can check out Phil Barner’s course on how to simply edit videos using Adobe Premier.
2. Take Photos To Promote Your Music
Photos have somehow lost their ability to capture the attention of social media users when you compare them to videos. Nonetheless they are still good for getting likes and comments especially if they are eye-catching.
Musicians can use photos such as posting their album or song cover art when they are announcing new music. It can be a group photo with other fellow musicians or your fans.
Your photos should aim to tell a story. And furthermore you can add text or tag people in the photos to draw a relationship. Plus photos are easier to take and share very quickly on Facebook compared to videos.
You can check out Mark Richardson’s Photo Editing Course using Adobe Lightroom CC to make your photos look good and captivating.
3. Reply To Fans In Your Comments
Social Media is a two-way street especially when it comes to promoting your music on Facebook. Fans don’t want to feel that they are interacting with a brick wall.
Fans want you as a musician to reach out to them. This can be through liking or replying to a fans comment. This will make them feel appreciated for being your fan and might trigger them to anticipate for future content.
You don’t have to reply to every fan, and you can choose to respond to the well though-out or creative comments. This will make your Facebook fan page look active, making your fans come back for more.
4. Be Fun and Post Content Not Related To Your Music
This seems the opposite of what you’re supposed to do but will be key in your content strategy. How many times have you seen musicians post content like, “check out my new music…”, “click link to my new song…”, or “new music OUT NOW!”.
For most musicians this kind of content receives little to no engagement and may put off your fans to keep scrolling and look for more entertaining content.
Of course you want fans to listen to your new music. But these isn’t what Facebook is all about. Facebook thrives on it’s users being engaged on the site and keeping them there for long periods of time.
This means your content should be entertaining enough for them not to scroll past your posts. You need to create content that fans will actually enjoy and want to see. A good example is to mix in some personal stories or day to day activities of your musical life.
5. Don’t Let Facebook Be A Time-Sucker
We all know that Facebook is becoming an increasingly important way to interact with fans. But remember, you are first and foremost a musician.
That means most of your time should be spent in the studio or on the road performing. When you promote your music on Facebook it can become quite addictive and time-consuming. But make don’t spend all of your time on it.
Don’t put off doing other important tasks that are key to making your music career grow. In this case you may even need to hire a social media marketer to handle all the work.
6. Be Cautious When Sharing Links
There is a reason why Facebook organic reach is on the decline. Facebook doesn’t want anybody to leave their platform once they get there. And if you post links that direct away from the platform your music fan page will receive less reach.
This may hurt musicians who may be linking to their music on SoundCloud, Spotify or even their website.Unless you are willing to pay for ads, Facebook will continue to ignore your page from reaching all of your fans.
if you happen to link away from Facebook make sure it’s worth it. You should direct your fans to content that should be of great value and is good enough to be shared on Facebook.
7. Optimize Your Profile To Stand Out
Make your Facebook profile stand out. You’re a professional musician who needs to be seen as a brand. Make your first visual impression counts by displaying an attractive Facebook profile and cover photo.
Use high-quality images that have been well edited and cropped to the right dimensions. Don’t use photos which are pixelated or small. And fill in all other descriptions where possible.
You want potential fans to instantly know you the moment they visit your Facebook profile.
8. Use Facebook Ads To Promote Your Music
Facebook organic reach is pretty much dead, not unless you have hundreds of thousands of loyal fans.
When you promote your music on Facebook you should be wise and choose the best method which will give you good feedback. For a musician with a small following it will require you to set aside a budget that you will spend on being noticed and separate yourself from all the noise.
Facebook in my opinion is the cheapest when it comes to ads. If you need help in figuring out how to advertise your music, you can check out COURSE ENVY which provides lots of instructional tutorials.
Conclusion
The more fans who like your fan page, the more likely they will listen to your music. However, if you are just starting out and don’t have a budget for Facebook you will need to start you promotion offline.
That means reaching out to your fans when performing shows and telling your friends and family to show support by following you on Facebook.
READ MORE:
Related posts:
Francois Reinke Ghosts 2020 ( Official Video ) Single Release
Hemingway singer Diquan Julius signs distribution deal with Top Notch/Universal Music Group
Music Interview: LEVI on his creative tastes, musical influences & new single “HEAVY”
Haitian-American singer-songwriter Malou Beauvoir urges her fellow Caribbean-Americans to vote with stunning new version of “Higher Love”