So when is the best time to post on TikTok? If you’re a content creator, knowing the best time of the day or which day of the week, when you’re audience is active on TikTok can help you maximize engagement and even gain new followers.
Every TikTok account will have a different optimal posting schedule based on their audience and time zone.
In this blog post, we mention some of the conclusions drawn by the best digital experts out there including Influencer Marketing Hub, Social Pilot, and HubSpot.
The Best Time To Post On TikTok According To Experts
1. Influencer Marketing Hub
Influencer Marketing Hub reveal that it’s important to know where your audience is located. Then, you need to establish the best time to post on TikTok based on time zone differences (yours and theirs).
Along with post times, they also mention that if you want to attract a large audience, you’ve got to find what makes you special, that is your X-factor. It’s a trait or collection of traits that stand out beyond your looks. Your looks and skills complement your X-Factor. Below is their results from over 100,000 posts they analyzed to find best engagement rates. (all expressed in EST).
- Monday: 6 AM, 10 AM, 10 PM
- Tuesday: 2 AM, 4 AM, *9 AM
- Wednesday: 7 AM, 8 AM, 11 PM
- Thursday: 9 AM, *12 AM, 7 PM
- Friday: *5 AM, 1 PM, 3 PM
- Saturday: 11 AM, 7 PM, 8 PM
- Sunday: 7 AM, 8 AM, 4 PM
2. Social Pilot
Social Pilot summarize the best time to post on TikTok is between 6 am to 10 am and 7 pm to 11 pm (Eastern Standard Time – EST), whereas the best days to post on TikTok are Tuesday, Thursday, and Friday.
But they also do mention that there is no single best day or time. Every brand has multiple occasions to find maximum exposure for their followers on TikTok. Nonetheless, It’s best to prioritize quality over quantity. Take the time to make a couple of great videos instead of many mediocre ones just to post everyday of the week.
3. HubSpot
According to HubSpot, marketers report that the three best time frames to post on TikTok are 6-9 PM, 3-6 PM, and 12-3 PM, in that order.
Additionally, they also advice to test out different options and come up with a strategy that aligns with your goals so that when you do post, you’re sharing content your audience wants to see and when they’re most likely to see it. Unlike Instagram, TikTok is all about videos, so you’ve got to put a bit more into it than simply snapping a pic and uploading it.
How to Find The Best Time To Post On TikTok Using your Analytics
From the results above, you can see it’s hard to determine the average best time to post on TikTok.
Taking a look at your TikTok analytics is a great place to start if you’ve been using the app for some time. It can help you target the right audience, improve your content strategy, and reach new audiences.
Why TikTok Analytics Matter
Making use of TikTok analytics is the best way to understand who your audience is, when they’re most active, and what type of content they engage with the most.
This level of insight is hugely important for creating a content strategy that drives results for your brand, and without it, you’re essentially working in the dark. By regularly learning from your TikTok analytics, you get to find out your target audience habits, establish the best time to post on TikTok through extensive analysis, and blend your conclusions into tailor-made social media strategies that fit your particular brand.
1. Get yourself a TikTok Pro Account (It’s FREE)
Having a TikTok Pro account allows you to access you analytics. It contains insights on things like your weekly and monthly views, follower growth, and trending videos.
- From your profile page, open the Privacy and Settings tab
- Choose “Manage My Account”
- Tap “Switch to Pro Account” and follow the steps from there
Once you activate your Pro Account, you’ll find a new analytics button under your account options. Simply tap into that and explore!
2. Analyze your Top Territories metrics
Next you’ll head to the Top Territories section under the Followers Tab metrics.
This is where your followers are from, ranked by country. Keep these places in mind if you want to find out the best time to post on TikTok, especially when catering to a global audience across different time zones. A maximum of five countries are listed here.
3. Analyze your Follower Activity metrics
The Follower Activity metric under the Followers tab shows you the times and days that your followers are most active on TikTok. Look for when activity is consistently high, and post regularly in that time slot.
4. Analyze your Individual Video metrics
Your video analytics are specific data for individual videos. You can access them from your profile or by clicking on the video within the Content tab. These analytics include data such as:
- The number of users who watched your video and their top locations
- How many times your video has been played
- The number of likes it has received
- The total comments it has received
- How many times it has been shared
- The average watch time
Unlike other social media sites, TikTok does not publish the time that videos were posted, meaning something from 3 months ago is just as likely to show up on a feed as a video that was posted 3 seconds ago.
Conclusion
In a general sense, there is no one-time-fits-all when it comes to the best time to post on TikTok. This applies to all social media platforms, and TikTok is no exception. It is because every influencer or brand has a different audience to target. You should be posting on TikTok when most people are logged into the platform and browsing through the content. By doing so, you ensure your content reaches more eyes and your TikTok posts receive maximum engagement.
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